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Creative Works

Visual Identity — Brothers Technical Oil Services

A complete visual identity for a Libyan oilfield technical services company: a vector logo in the brand colours and a two-colour system — deep navy and red — applied across eight items: corporate banner, trifold brochure, letterhead, business cards, envelopes, pens, USB drives, and a sales order book.

A wide corporate banner: the white left two-thirds carry the Brothers logo — the wordmark in deep navy beside the red oil-drop-and-flame emblem, with the small dark Technical oil services line beneath — plus thin curved red strokes low on the left; at the centre a photograph of a worker in a grey work shirt, white hard hat and safety glasses holding a red hose with a black radio clipped to his belt, against a light blue sky; a white red-edged swoosh crosses the banner and a broad deep navy wedge frames the right side
Client
Brothers Technical Oil Services (Brotek)
Sector
Oil & gas field services · Tripoli, Libya
Scope of work
Visual identity design and its print applications

The Challenge

A company delivering precision technical services to oilfields needed one identity that reads with confidence on a letterhead, a business card and a screen at once — in two colours, with a logo that stays legible even at stamp size.

The Solution

We set deep navy #041562 as the base with #da1212 red as a single measured accent, and built the mark as vector (SVG) so it stays sharp from a pen barrel to a full-size banner. The same system — mark, two colours, spacing — was then carried across all eight items so the identity never shifts between materials.

The designs

A wide corporate banner: the white left two-thirds carry the Brothers logo — the wordmark in deep navy beside the red oil-drop-and-flame emblem, with the small dark Technical oil services line beneath — plus thin curved red strokes low on the left; at the centre a photograph of a worker in a grey work shirt, white hard hat and safety glasses holding a red hose with a black radio clipped to his belt, against a light blue sky; a white red-edged swoosh crosses the banner and a broad deep navy wedge frames the right sideA trifold brochure mockup on a black background: the flat three-panel spread at the left and the folded brochure at the right. A deep navy panel carries the white Brothers logo with the red oil-drop emblem and the Technical oil services line, another panel shows a refinery photograph, the white panel has a red contact heading over faint sample lines, and one panel shows a worker in a yellow hard hat and hi-vis vest, with navy and red diagonal shapesA letterhead mockup on a black background: two identical white sheets overlapping at an angle, each carrying the Brothers logo at the top left in deep navy with the red oil-drop emblem, the grey Technical oil services line and a dotted date line below it; a contact block of small circular icons over faint sample lines at the lower left beside a red-and-navy decorative corner, and a simplified industrial plant graphic with a red roof, vertical stripes and a navy base at the right of the sheetA front-and-back business card mockup on a black background: the white front card has a deep navy side bar carrying small phone and location icons, the Brothers logo at the top left in navy with the red oil-drop emblem and the grey Technical oil services line beneath, faint sample contact lines separated by thin rules, and a red decorative bar at the upper right with faint curved droplet outlines; the back card is deep navy with the logo centred in white and red, the descriptive line beneath it and a red band across the bottomA mockup of two swivel USB flash drives on a black background: a silver metal cover printed with the dark Brothers wordmark, the red oil-drop emblem and the technical oil services line, on a blue plastic body with a lanyard loop. One drive is angled with its cover closed and the other lies horizontally with the silver USB-A connector exposed and a blue button at the pivotA sales order book mockup on a black background: a thick pad with a grey cardboard backing and yellow and maroon page edges, its cream top sheet curled back to reveal a white printed form headed by the Brothers logo in red and deep navy at the top left, with blank sample order and contact fields, an itemised table with description, quantity, unit price and total columns, a totals and signature block, red and white curved accents at the bottom corners, and a black pen with a silver tip lying beside the padA mockup of two white envelopes on a black background: an angled envelope at the left with its flap open and standing proud, and a closed landscape envelope at the right, both carrying the Brothers logo at the top left in deep navy with the red oil-drop emblem and the grey Technical oil services line beneath, a contact block of four small circular icons over faint sample lines at the lower left, and a very faint grey swoosh across the face of the paperA vertical mockup of two ballpoint pens on a black background: a glossy black pen with a chrome ring, clip and cone plus a black clicker, printed along its barrel with Brothers in white, the technical oil services line and the red oil-drop emblem; and a white pen with a black clip and clicker and a silver section, printed with the same mark in dark type and the red emblem; the two pens overlap diagonally under studio lightingThe official Brothers Technical Oil Services logo in its original colours: the vector “Brothers” wordmark in deep navy (#041562), the red (#da1212) flame-and-oil-drop emblem to its right, and the “Technical oil services” tagline beneath, centred in a 16:9 frame with equal margins on all four sides, with no cropping or stretching
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